What do romance and customer service have in common?
Flirting, showing off and creating allure are rarely described in business guides. Espresso Yourself is a refreshingly different approach to creating brand fidelity and is packed with ideas and insights to avoid the curse of customer promiscuity
Great romance requires infatuation and an obsessive desire to create bliss - great service is no different
Passion and appreciation must be felt - customers must now leave richer for the experience and inspired by our knowledge
Attracting 'the one' involves confidence, charm & oodles of appeal - discover the pitfalls of 'me to' thinking
This book highlights the dangers of corporate thinking by putting passion and enthusiasm firmly back onto the recruitment agenda. Like a trusted mentor Angi Egan's writing style has been described as friendly, inspiring and accessible - simple, jargon free and highly relevant to building brand fidelity.
Part of the Romancing the Customer™ series of business guides
Espresso Yourself by Angi Egan
Please note that this book is published on 7 September but is available for pre-order now