romancing the team
Businesses generally recruit on skills and fire on attitude. The first step in Romancing the Team has to be recruiting individuals who are passionate, informed and committed to the profession they're entering in to.
This will inevitably lead to your brand becoming the 'go to' for top performers - who want to stay!
Once the right people are part of the team business needs to romance them. This leads to increased sales, productivity and ultimately profitability. This requires strong communication, an interest in what motivates them (money is a poor and short-lived motivator), discovering where their bliss is and how they can use their innate strengths to serve your business better.
If your culture is based on short-term thinking such as bottom line results, new customers and sales as a measure of your success chances are you're creating customers and employees who at best are cynical, at worst they're indifferent towards you.
Romancing the Team creates strong, long lasting relationships with teams of loyal, loved-up employees. It creates a culture of individual accountability and responsibility imperative for the successful growth of iconic brands.